Pivet Medical Centre is Perth’s longest established fertility clinic offering a range of male and female fertility treatments and gynaecological services.

The Issue

Pivet Medical Centre has a long and respected history in the Perth market. The decision to undertake a major redevelopment of the facility including the addition of a day surgery hospital facility provided the opportunity to address issues such as evolving and contemporising the organisation’s visual identity, identifying branded environment opportunities and developing a complementary identity for the Perth Day Surgery Centre.

The Solution

In recent times we have undertaken a significant amount of brand development design for Pivet, Perth Day Surgery Centre as well as new fertility treatment facilities being launched in the Cairns market. This work has included the evolution and creation of numerous visual identities all of which are designed to complement each other and show that each operation is part of the Pivet group of businesses. These designs have then been effectively extended into areas including stationery, branded environmental signage, printed materials and displays. Creative advertising campaigns are devised in conjunction with the specialist services offered by our media planning partner, Starcom Worldwide.