After more than a decade of quiet achievement, everyone at equilibrium is ready to make some noise.
It's been a while coming, but in many ways this situation isn't unusual. The hairdresser's hair is often the last to see any attention, so why would an agency in the communications industry be any different?
This could be seen as apathy. But I feel with equilibrium, it was simply a lack of confidence. That's no longer the case. Seeing the 20th name added to the internal phone directory made me realise this small, shy agency is no longer that small and certainly no longer shy.
The reasons for the growth are many, but it's mostly because we're creating fantastic work for great clients. I find myself surrounded by a team of dedicated, hard-working and talented people in areas of creative, digital, production, media and management. As Managing Director, I'm confident enough to say that we're ready to take on the bigger agencies and are looking forward to the challenges that will bring.
This website marks an exciting new era for all of us at the agency, and I think, articulates not only our talent, but also our capabilities and confidence. We may have taken a long time to turn up the volume, but I can guarantee you'll be hearing us loud and clear from now on.