Equilibrium Integrated Communications announced the expansion of its Perth business team with the appointment of a key new role.
Colin Neathercoat, appointed to the role of Account Services Director, was most recently Head of Corporate Affairs and Corporate Marketing for international bank HSBC Australasia, based in Sydney, and prior to that held similar responsibilities for the Bank’s Middle Eastern businesses, based in Dubai, United Arab Emirates. Formerly a military pilot, Colin holds a Masters Degree in Management (Marketing) from Macquarie Graduate School of Management, NSW and began his communications/marketing career with the Lloyds Bank Group in the UK.
Warren Gibbs, Equilibrium’s Senior Account Services Director, said; “We want to create cut through and drive demand for our clients with relevant brand and market insights and by being able to interpret these compellingly across the marketing communications spectrum. Colin's appointment will enable us to provide this service to a growing and increasingly marketing savvy client list. “
