Equilibrium has been selected by Newsagency and General Business Brokers to research and develop new brand positioning and promotion to support growth into broader market sectors.
"Our broking services have traditionally been focused on the newsagency and related business sectors," said Director, Neville Roediger. "In recent months we have experienced a growth in demand from a wider variety of businesses and making the decision to align our marketing and business development activities to take advantage of this was a natural progression."
Mr. Roediger added, "Our existing brand has served the business well for a number of years but we see it as a potential hurdle to this broader market. Equilibrium offered us the best balance of strategic thinking and ability to integrate a new brand across all our business activities and promotion, including our website."
Equilibrium was selected from a competitive field to handle the project. Work includes the strategic analysis and development of a new website capability for Newsagency and General as well as the execution of a new brand across a full range of marketing and promotional materials including advertising.
