Equilibrium has been appointed by Edith Cowan University to devise community promotional strategies aimed at encouraging parents not to pass on their smoking habit to their children. ECU's Child Health Promotion Research Centre have chosen Equilibrium to help visually articulate strategies and engaging promotional materials targeted at parents with the aim of breaking this chain of negative behavior. Equilibrium's approach incorporated results from the test marketing of various key messages and materials prior to the full development of evidence based multi-channel solutions.