Equilibrium has been appointed by the Department of Child Protection WA to spearhead promotion of its ground-breaking StrongFamilies social welfare initiative. The appointment calls for the strategic development of branding and integrated communications programs alongside the delivery of a digital portal providing a central repository of information and reference for the multi-agency 'Strong Families' initiative.
The 'Strong Families' initiative brings together caseworkers from
diverse government departments and non-government agencies to tackle
the needs of high risk WA families and youth. The program aims to provide seamless,
sensitive and holistic services to vulnerable families in complex and demanding social environments.
Equilibrium's trade mark in-depth analysis and understanding of the key requirements and objectives for the 'StrongFamilies' program provided the Department of Child Protection with a compelling, flexible and cost-effective solution to their broad ranging promotional and digital needs. Equilibrium was appointed following the rigorous review of a competitive shortlist comprising many of WA best known marketing and digital agencies.
