Equilibrium Integrated Communications announced today the launch of a new brand and corporate identity as part of a major initiative to enhance and upgrade the services it offers to its clients.
"Over recent months we have undertaken a major review of the services we offer to our clients," said Warren Gibbs, Senior Client Services Director. "As part of this process we consulted with a number of our longer term clients to better understand their broader marketing needs. Subsequently, we have invested significantly in developing our strategic marketing and planning capability including the hiring of additional staff.
"Renewing and re-energising our brand was a natural progression of this review. Our old brand had served us well over the past 13 years but it was time to develop a new look and feel for Equilibrium that better reflects our new focus and the enhanced capabilities we are able to offer the WA market. We also wanted to signal the renewed energy and drive that we bring to bear on behalf of our clients."
Equilibrium was established in 1996 and offers a broad range of marketing communications to a growing and diverse range of clients here in WA.
