Floreat Forum is to present its strengths to local shoppers in a powerful campaign pitched at securing a greater market share of their secondary and tertiary catchments. Uniquely positioned to provide local residents with a high quality shopping experience, Floreat's 'Take a fresh look' campaign will highlight the centre's core strengths and question the need for shoppers to travel further afield. Long term marketing partner Equilibrium has been charged with translating Floreat's key strengths into engaging messages across a diverse range of media.