International milliner Julie Anne Lucas has commissioned Equilibrium to develop online promotion of her stunning and unique collection of formal hats. Julie Anne's hats are increasingly seen and well known within the Dubai and Victorian racing community and she hopes soon even more broadly. A new Julie Anne Lucas Millinery online presence will eventually feature a full catalogue of millinery as well as Equilibrium's proprietary e-marketing software allowing hassle free subscription and maintenance of mailing lists and online promotion.