Multinational Compass Group, the world's leading food service provider, has appointed Equilibrium to review and reposition its international "TasteLIfe" product and service brand in the fiercely competitive food services category. "TasteLife" forms the umbrella brand for a rapidly expanding family of diverse food, health and lifestyle services operating in a dynamically changing and structurally diverse range of commercial environments. The project includes ascertaining existing brand equity and relevance across these target markets prior to developing a revitalized brand hierarchy and supporting family of brands.