Canberra based eWater CRC has selected Equilibrium to research and develop key elements of its future brand architecture. eWater is a joint venture technology development
partnership comprising Australia's leading water-cycle management,
consulting and research organisations supported by the Australian Government's
Cooperative Research Centres Program. Its core concern is the development of
integrated next generation water management software systems for highly complex environments such as the Murray Darling Basin.
eWater's requirement is for the determination of brand architecture (values, positioning and value proposition) to support the development of a meaningful and impactful brand positioning it as an industry leader in a global market. Equilibrium's tried and tested Brand Origination Process positioned it strongly for the award of this contract.